Following a well received proposal, we were invited to a 4-way agency pitch in London where some of the biggest names in the UK ferry industry, Red Funnel, Brittany Ferries and DFDS, joined the team at Discover Ferries, to manage the competitive pitch process.
On the back of a pitch that was judged to be fresh, creative, totally engaging, authentic and coming from a new angle that showed that we understood the challenges the ferry industry is facing, we were appointed to develop a new website and visual identity for Discover Ferries.
Working closely with the team at Discover Ferries, we developed the sitemap, content and visual approach. We managed the challenge of handling content from 30 different organisations that all had a presence on the site and we developed a structure that has intuitive navigation and provides users with the information they need, in a format of their choosing. Users can search for destinations either via the interactive map or the traditional menu system. The focus of the site is to inspire users to consider taking a ferry for their next trip so the ‘Why Ferries’, ‘Stories’ and ‘Offers’ sections are important and will continue to develop.
Following a successful testing phase and soft launch, the website was officially launched on the first day of National Ferry Fortnight 2016 (NFF 2016). This is the time of year when the industry comes together to promote ferry travel and when website traffic is traditionally at its highest.
At 4pm, at the launch of NFF 2016, we put the offers front and centre of the new website with a pop up that was engaging and drove over 90% of traffic directly to the exclusive offers.
Working with the likes of Brittany Ferries, P&O, DFDS, Stena Line, Red Funnel, Condor Ferries etc has been a fantastic experience and the feedback from our clients has been excellent.