Lyme Bay Rib Charter are a Bridport based company that specialises in unforgettable experiences on the Jurassic Coast! The team saw the work we were doing for another Bridport client and asked us to design their first digital ads aimed at generating enquiries for the upcoming summer season.
Using the existing brand assets (we don’t change things that aren’t broken!) we delivered a series of dynamic ads that were displayed on digital screens at other attractions in the area. We also developed social ads to run alongside them and a flyer that the team wanted to use to re-connect with the local market.
We developed the streamline ‘We’re more than you think’ to challenge the local market’s perception of the business. There was a concern that they were just becoming known for adrenaline fuelled excitement across Lyme Bay and while they definitely did that, they did a whole lot more! The campaign focused on all the other products like their wildlife and sunset cruises. The campaign really cut through and drove additional bookings from the local market!