Poundbury Business Friends was founded in 2010 and, as Poundbury has grown up, Poundbury Business Friends felt that it was time to develop a new identity.

Our challenge was to develop a new visual identity for a group that represents the majority of the 100+ businesses in Poundbury. We needed something welcoming and accessible that fitted with the image of Poundbury but could also encompass all of the dynamic businesses that are based there.

A lot of coffee later, and a design emerged that was classic and simple yet modern and engaging.

Visual Identity

Logo Design